Job Overview

International Growth Executive 

Frog Bikes manufactures and sells the world’s most comprehensive and innovative range of lightweight Children’s bikes.


Exports are an increasingly important part of Frog’s sales, and we have ambitious growth targets in Europe. We now need additional support for our sales team. This role is based in Ascot, Berkshire and will involve travel into the markets.

As one of the international Growth Executives you will have a couple of key roles:


1.    Proactively supporting customers quickly and efficiently in a single call or email where possible. Following a culture of Customer Obsession, getting it right first time, every time.

2.    Develop and manage the sales team in the regions for which you are responsible. You will also develop new opportunities through working with marketing, business development, strategy, market information and research.


The role will include:

1.    Telephone and email “front line response” for your region, first point of contact for customer queries. 

2.    To develop an excellent understanding of Frog Bikes’ products. Fully understanding the Frog trade customer experience- from Reps calls, to stores placing orders, to receiving & building bikes and selling them to consumers

3.    Taking and managing orders (consumer and trade) for your region (and covering other regions when required)

4.    Solving customer’s problems efficiently and politely, directing technical or fulfilment problems appropriately. 

5.    Supporting reps with their trade customer relationships.

6.    Being the link between Head Office and the Reps in your region, specifically:


·         Assisting the Finance team building the annual sales and profit forecasts and ensuring the reps are delivering the sales to plan

·         Assisting the Marketing team with agreeing annual activity plans with the reps, and ensuring activities are delivered to the plan

·         Liaising with the Product development and Strategy teams on issues impacting your market

·         Communicating between reps and head office where there are linguistic and/or cultural barriers

·         Leading and coaching the Reps to aid their delivery of their objectives, and recruiting additional team members where necessary.

·         Gaining an understanding of the cycling market in your region and developing relationships with key influencers in the market (for example journalists, bloggers, opinion formers, pro riders)

·         Monitor competitor activity in your market, and feed it into relevant team at head office




The role works alongside our small customer services team and works closely with other parts of the business: warehouse team, finance, sales and marketing.

This role needs a positive can-do attitude and we are looking for someone who is good at spotting opportunities for business growth and operational improvement.

·         Very good organisational skills.

·         Ability to travel

·         Able to pick up systems quickly (e.g. stock management, trade accounts systems and the telephone system)

·         Great attention to detail (taking payment, managing orders, communicating with customers, file management).

·         Fluent in written and spoken English, other languages would be useful

·         Good communicator, externally to customers, and internally around the team.

·         Polite and patient telephone manner.

·         Calm and un-flappable.

·         Happy within a small and informal team environment.

·         Fully conversant with word, excel, PowerPoint.

·         Previous experience dealing directly with customers would be a significant advantage.

·         Leading, coaching and recruiting remote sales force.

·         Managing the sales team to deliver the business strategies and targets (including sales and profit), including travelling in the countries with the sales team

·         An interest in bicycles is a bonus, although detailed technical knowledge is not a pre-requisite.


To Apply email your CV to